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26 APR 2026

David noticed: copy should not sound AI-like

David cares about whether writing has human judgment, specificity, and taste.


in Kerra Genius and Snitch work, David repeatedly objected to copy that sounded like a generic AI report. the issue was not only tone; it was lack of concrete evidence, weak phrasing, and a feeling that the writing could apply to anyone.

the copy on each persons report sounds very AI-like

the better version is more specific: cite artifacts, explain why the evidence matters, avoid generic praise, and make the writing feel like someone actually looked carefully.


copywritingtastekerra-genius