18 JAN 2026
David decided: Gave 150+ stuck mobile users free Kerra Pro for 1 year as apology
David decided to grant a 1-year Pro subscription to all mobile users who had not completed onboarding due to the handoff bug, including this gift in the recovery email.
David framed the apology gift clearly:
i need you to re-email them with the verifictaion email and send them a personalised text from me (David, creator of Kerra & fellow college student) apologising for the bug
On the gift duration:
1 year.
On the copy:
remove em dashes from the email. 'I've set your account to the Pro plan (near unlimited usage) for free - as a way to say sorry.'
mention that that apology gift is worth $240
He personally approved the final email:
i liked this version, just wanted u to make my changes: Hey {FirstName}, David here — creator of Kerra. Sorry, the laptop signup link had a bug, I just fixed it. Fresh link in your inbox + I've put you on Kerra Pro (90 days, on me). Reply if you hit anything weird. —D
Before triggering the DB update, he verified Stripe wouldn't cause crashes, then approved the mass upgrade.