25 NOV 2025
David's problem: Growth lead feedback surfaces 40% signup apprehension around privacy
David shared growth-lead field reports showing ~40% of student prospects expressed apprehension about data privacy during onboarding, framing a concrete product problem.
David pasted a growth lead update into Codex as a brief to spawn parallel investigations:
Update from our growth lead:
- 30 sign ups
- Found 5 people interested in doing outreach (could you make 51 referral links. 50 for 50 states and 1 for me)
- Need to shoot a demo video so we can share on Fizz the anonymous college site
- When I was onboarding, there was a lot of apprehension (around 40% people I spoke to) around what data Kerra uses and if their info is safe
David used the report to kick off three parallel sub-agents: one on referral link infrastructure, one on an onboarding privacy screen spec, and one on Google Calendar sync. The 40% privacy-apprehension figure became the stated driver for the data privacy screen.