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25 MAY 2026

David decided: Killed 'Featured verified profiles similar to David' as LinkedIn-skip copy

David flagged the rail header as language readers train themselves to scroll past, and asked for an 'Exceptional verified profiles' framing instead.


this sounds like linkedin standard language that triggers peoples 'dont even look at this just scroll' part of their brain. should we think of a different approach? eg 'Exceptional verified Profiles that Granular has verified' instead of the linkedin-skip copy

A later refinement removed 'Granular' from the line so it read 'Exceptional verified profiles'.


granulardecisioncopyfeatured