29 NOV 2025
David decided: premium means restrained and sharp
for Kerra Genius, David pushed away from soft gradients and toward a more elite black-and-white feeling.
Kerra Genius is a recruiting/talent surface connected to Kerra profile data. its design has to feel credible to firms and serious users, not like a playful student app or an AI template.
in Codex sessions, David rejected roundedness, cheap-feeling forms, gradient-heavy styling, and copy that felt like applying for a salon appointment.
the form also feels cheap
get rid of all roundedness
the taste direction was restrained, sharp, black-and-white, and evidence-heavy: premium through precision, not decoration.