18 NOV 2025
David decided: Rewrote Kerra landing page hero to directly name the internship outcome
David rejected a vague AI study assistant positioning and replaced the landing page hero copy to explicitly state the career outcome and explain how recruiters use the product.
When a landing page image update was being prepared, David intervened on the copy:
no, those aren't right. it should be clear. and the value proposition clear. eg Get Internships at top firms by studying on Kerra. and then the subtext talking about how its an AI study assistant for college students but Recruiters at leading finance and technology firms use Kerra to discover exceptional students based on the quality of their coursework. Watch how it works.
He then approved specific copy:
Kerra is an AI study assistant for college students. Recruiters at leading finance and technology firms then use Kerra to discover exceptional students through the quality of their coursework.
Heading: "Get internships at top firms by studying on Kerra."
This was a direct copy decision — moving from a tool-centric description toward an outcome-centric one, with the recruiter mechanism explicitly stated as the mechanism.