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25 MAY 2026

David decided: Rewrote partner card copy to refuse intimacy register

David rejected several rounds of card copy for the Paddy gift because they read as romantic or self-effacing rather than as an upside-only partnership invitation.


After multiple drafts came back too tender, he named the failure mode.

no that sounds liek im trying to be his intimate partner. bro omg

no. you need to stop going down this line. we are trying not to make love to him. but to make him think we are offering him all upside and no downside so he can partner with us. go study his granular profile pdf that we made so you can get into the right headspace

He also banned em dashes and the 'its not x, its y' pattern from the draft.


granulardecisioncopyoutreach